Brenda V.
Strategic Marketing and Events Executive
- Role
- Marketing Manager at Cypress Equities
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Brenda V.
Talented, results-producing marketing and business development executive with proven experience in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs and special events. Demonstrated success in developing branding programs for Fortune 500 companies, Wisconsin\'s top sports franchises, media and non-profit businesses. Solid leadership skills; able to build revenue programs and guide top-performing marketing and event teams. Confident communicator with management, vendors, and internal departments to coordinate overall marketing efforts. Specialties: Strategic market planning, marketing collateral development, website development and management, special event development and management, social media marketing, direct marketing and in-store programs, community partnership development, market research and analysis, team building and management, budget preparation and administration
Experience
Marketing Manager
Apr 2019 — Present
Leader for the development and implementation of strategic marketing initiatives and events for Bayshore in Glendale, Wisconsin. Creative responsibilities include public relations, website, social media, advertising, and corporate and community partnerships to drive loyalty, engagement, awareness and revenue for the center and its’ business partners.Bayshore is an open-air, mixed-use shopping center featuring a variety of retail shops, restaurants, offices, and multi-family residential units. The center features more than 60 merchants, offices and restaurants and boasts a dynamic atmosphere and unique shopping experience. With its vibrant year-round appeal and engaging ‘live, work and play’ community setting, Bayshore truly is THE PLACE TO BE.
Education
University of Wisconsin-Platteville
Bachelor of Science
1986 — 1990
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