Brenda Oros

About Brenda Oros

I am passionate about brands that inspire a healthy and balanced lifestyle and really connect with the consumer. Premium products that make us look and feel our best and in turn enhance our lives. I am a skilled professional with over 15 years of Retail Brand Marketing, Product Marketing, Visual Merchandising and Sales experience. A team leader and a self-motivated individual who strives to succeed. A positive and passionate person that ultimately contributes to a company\'s growth and success.Specialties: Retail Environments, Experiential Marketing, Trade Marketing, Brand Marketing that optimizes our compelling brand campaigns to connect with the consumer, reach ROI and gain market share. Deliver the right message to the right consumer in the appropriate space. Utilizing visual assets to tell the brand/product story at retail through visual merchandising, relevant trade marketing tools and interactive/digital displays. Create dynamic and compelling dimensional window concepts across various channels within the business. Provide global subsidiaries w/ guidelines & directives to foster global continuity.

Experience

1. Global Product Marketing

   adidas

   Aug 2019 — Present

   Manage, create and own the apparel/accessories ranges, including managing the product process from building clear briefs through go-to market functions.• Collaboration with design, development, commercial teams and accounts to ensure optimal range and products. Create hype product for energy moments.• Communication to all key stakeholders, to ensure product stories ladder up to all brand campaigns and storytelling.• Identify category growth opportunities and new product potential.• Focus on consumer and market insights globally and share with teams on a regular basis.• Research and analysis of key competitors, consumer and competitive trends as well as learning customer needs globally.• Gather feedback and input from regions, working with CTC on range needs, SMU and other product call outs.• Analysis of global performance and ensure productivity and profitability, working closely with BU finance.• Achieve revenue growth and gross margin targets, with focus on PME targets globally.

Education

• FIDM

  Merchandise Marketing

Skills

• Retail Space Planning and Store Build Outs
• P&L Management
• Footwear
• Sales Management
• Public Relations
• Brand Management
• Marketing Strategy
• E-Commerce
• Marketing Management
• Sales
• Wholesale
• Social Media Marketing
• Trade Shows
• Trade Marketing
• Account Management
• Retail
• Direct Marketing
• Brand Development
• Management
• Team Building
• Adobe Creative Suite
• Product Marketing
• Merchandising
• Marketing Communications
• Visual Merchandising
• Retail Marketing
• Marketing
• Apparel
• Leadership
• Sales Process
• Sporting Goods