Brendan Shea

About Brendan Shea

As a Associate Director, Digital at Boston Scientific, I have over ten years of experience in managing multiple marketing channels for direct to patient and direct to consumer demand generation. My mission is to create and execute strategies that drive awareness, engagement, and conversion for the company\'s innovative medical solutions.I lead a team and oversee paid media lead generation through various digital channels, including social, search, audio, video, and programmatic. I also develop retention marketing and lead nurturing campaigns through SalesForce Marketing Cloud, leveraging data and analytics to optimize performance and ROI. In addition, I have a background in agile project management, product management, web strategy, and business analysis, which enables me to collaborate effectively with cross-functional stakeholders and deliver high-quality results.

Experience

1. Associate Director, Digital Marketing

   Boston Scientific

   Mar 2024 — Present · Boston, MA, US

Education

• Assumption University

  Bachelor of Arts (B.A.), Marketing

  2007 — 2011

Skills

• Organized Multi-Tasker
• Powerpoint
• Microsoft Excel
• Enterprise Content Management
• SEO
• Business Analysis
• Software Documentation
• Marketing Strategy
• Highly Detailed
• Digital Marketing
• Online Marketing
• Marketing
• Prompt
• Training
• Search Engine Optimization (SEO)
• Outcome Focused
• Management
• Google Analytics
• Microsoft Office
• Online Advertising
• Facebook
• Web Marketing
• Project Management
• Microsoft Word
• Google Adwords
• Diligent
• Web Analytics
• Microsoft Powerpoint