Brendan McInerney

Associate Director of Digital Marketing @Grand Canyon Education, Inc.

AZ, US

As an Associate Director of Digital Marketing at Grand Canyon Education, I am responsible for overseeing the analytics and media buying teams. My role focuses on driving data-driven decision-making and optimizing marketing efforts through advanced analytics and reporting. Responsibilities- Lead and manage the analytics team, providing guidance, support, and training on Google Analytics 4, Google Tag Manager, Looker Studio, and other analytics platforms- Develop and implement data collection strategies, ensuring accurate and reliable data is being captured for analysis and reporting- Collaborate with cross-functional teams, including marketing, IT, and business intelligence, to define and track key performance indicators (KPIs) and goals- Create and maintain dashboards and reports in Looker Studio, providing actionable insights to stakeholders at all levels of the organization- Conduct in-depth analysis of marketing campaigns, website performance, and user behavior, identifying opportunities for optimization and growth- Stay up-to-date on the latest trends and best practices in digital analytics, sharing knowledge and insights with the team and stakeholders- Collaborate with external vendors and partners to ensure proper implementation and integration of analytics tools and platforms- Develop and execute media strategy, planning, and campaign creation efforts for paid search, social, and programmatic campaigns- Generate detailed media plans that map to business objectives and KPIs- Optimize landing pages to improve conversion rates and user experience- Monitor and analyze campaign performance, providing insights and recommendations for improvement- Stay up-to-date on the latest trends and best practices in digital marketing.

Grand Canyon University

Master of Business Administration - MBA

Arizona State University

Bachelor's Degree, Business Marketing