Brendan Dodd
Web Marketing Manager @Notified
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WORK HISTORY
Web Marketing Manager @Notified
Toronto, ON, CA
Built and led an AI-focused Web Marketing team responsible for strategy, execution, and growth; increased visibility by 550%+(650k weekly) and clicks by 88%.• Drove AEO transformation, conversion rate optimization, and scaled global sites across 7 languages; supporting $3M in business and achieving a 105% organic lift from authority consolidation.• Owned global search strategy across public relations and investor relations product lines; strengthening category positioning and increasing qualified organic pipeline contribution.• Delivered Drupal CMS overhaul and owned dual-site refreshes across dozens of pages; improving AI discoverability and entity coverage.Notified.com & GlobeNewswire.com
EDUCATION
Ivey Business School at Western University
Certificate, Entrepreneurship
Western University
Kinesiology
Ivey Business School at Western University
Honors Business Administration (HBA), with Distinction
Ivey Business School at Western University
Master of Business Administration (MBA)
Fanshawe College
Digital Marketing
ABOUT BRENDAN DODD
A marketing professional with strategic and technical skillsets. I\'ve managed diverse B2B and B2C projects for 7 years in corporate and start-up environments, emphasizing collaborative work with stakeholders and data-driven campaign planning.Skilled in AI Marketing (AEO, GEO, SEO), Web Campaign Management, Product Ownership, Agency Ownership, and Web Development.I am a Masters (MBA) and Honors (HBA) graduate with distinction of the Ivey Business School, and hold certificates in digital marketing, entrepreneurship, and personal finance. Outside of the office I enjoy volunteering with the managerial oversight of my local ski area, spending time with my pets and supporting animal welfare initiatives, and managing my neighbourhood\'s community group.
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