Brendan Croghan
Program Director at Connoisseur Media
- Role
- Director, Pop Rock at Alpha Media Usa
- Location
- Columbia, SC, US
- LinkedIn followers
- 500 followers
About Brendan Croghan
A career driven nerd, fascinated by the convergence of technology, art and marketing. With over a decade of internal and external communications, programming, social media and editorial experience; he shares a passion for developing brands and harnessing the power of digital media to boost audience engagement in innovative ways.Currently creating growth for brands across radio, digital and TV platforms.
Experience
Director, Pop Rock
Jan 2020 — Present · Columbia, SC, US
Responsible for Top40, Classic Rock, Alternative and Triple-A programming in Alpha Media’s Mid-Atlantic market. Assembled an incredible local team with quarterly goals in brand growth, digital engagement, listener advocacy, management of talent, promotions and content production. Each format database gets weekly looks at local streams, sales and nationwide test data, designed to find weak spots in the competitors curation and opportunities in our own playlists. WMFX-FM, WARQ-FM, WARQ-HD2 and WARQ-HD4
Education
Appalachian State University
B.S., Communication, Electronic Media Broadcasting, Television/Radio Broadcast, Marketing
2005 — 2009
Skills
- Television
- Radio Host
- Broadcasting
- Social Media Marketing
- Final Cut Pro
- Social Media
- Radio Broadcasting
- Radio
- Marketing
- Video Production
- Blogging
- Adobe Audition
- Public Relations
- Broadcast
- Leadership
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