Brendan Thompson

About Brendan Thompson

In charge of organization and dissemination of information. Using both traditional and innovative technology tools to assist in making knowledge more accessible, discoverable, and digestible

Experience

1. Scaled Marketing Technology Manager

   Meta

   Jan 2025 — Present · New York, NY, US

   As a seasoned Scaled Marketing Technology Manager, I leverage my expertise in marketing technology and operations to drive business growth and efficiency. My role involves designing, implementing, and managing scalable marketing solutions that enable data-driven decision making, enhance customer engagement, and optimize marketing ROI.Key Responsibilities:Develop and execute marketing technology strategies that align with business objectivesCollaborate with cross-functional teams to design and implement marketing automation workflowsManage and optimize marketing technology stacks, including CRM, CMS, and marketing automation platformsAnalyze campaign performance data to inform future marketing initiativesIdentify opportunities for process improvement and implement solutions to increase efficiencyProvide technical guidance and support to marketing teams on marketing technology best practicesTechnical Expertise:Marketing automation platforms (e.g. Marketo, Pardot)CRM systems (e.g. Salesforce)CMS platforms (e.g. WordPress, Drupal)Data analytics tools (e.g. Google Analytics, Tableau)Cloud-based marketing technologies (e.g. AWS, Azure)Soft Skills:Excellent communication and project management skillsStrong analytical and problem-solving abilitiesAbility to work collaboratively in a fast-paced environmentExperience with agile methodologies and iterative development

Education

• North Carolina State University

  Bachelor of Arts (B.A.), History

  2000 — 2004

• The University of North Carolina at Chapel Hill

  MSLS, Library Science

  2008 — 2010

• The University of North Carolina at Chapel Hill

  MLS, Master of Science in Library Science

  2008 — 2010

Skills

• Interlibrary Loan
• Cataloging
• Libraries
• Library Science
• Library Instruction
• Collection Development
• Library
• Research
• Metadata
• Virtual Reference
• Excel
• Databases
• Microsoft Office
• Academic Libraries
• Electronic Resources
• Library Research
• Information Retrieval
• Editing
• Public Speaking
• Information Management
• Library Management
• Digital Libraries
• Competitive Intelligence
• Project Management
• Online Research
• Microsoft Excel
• Archives
• Management
• Customer Service
• Database Management
• Internet Research
• Social Media
• Emerging Technologies
• Reference Services
• Secondary Research
• Primary Research
• Information Literacy
• Sharepoint
• Confluence
• Jive Software