Brendan Sheridan
Integrated Media Planner @Horizon Media
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WORK HISTORY
Integrated Media Planner @Horizon Media
New York, NY, US
Lead in the strategy and activation process across all Digital, Programmatic, and Brand teams for upcoming A&E programs • Serve as a key point of contact for vendor and client relations; plan/craft/present media recommendations, traffic all assets, and optimize ads to maximize performance and efficiency • Strategize high-impact Television plans with limited budgets, working closely with media buying teams to secure highly competitive buys, create high-indexing targets, and pull data to extract meaningful insights • Manage assistant’s workflow and development; working proactively in parallel to adhere to tight timelines while maintaining a rigorous training schedule • Develop expertise in delivering client presentations, partner relations, advanced media practices, and the formation of a comprehensive story based on the interpretation of performance data
EDUCATION
West Chester University of Pennsylvania
Bachelor of Science - BS, Marketing with a Minor in Music Production
ABOUT BRENDAN SHERIDAN
Magna Cum Laude graduate of West Chester University of Pennsylvania with a Bachelor of Science in Marketing. Since graduation, leads in the strategy and activation process across all media channels for upcoming A&E television programs.
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