Brendan Murphy

About Brendan Murphy

With over 12 years of experience in content creation and digital marketing, I specialize in crafting compelling, SEO-driven narratives that engage targeted audiences and drive measurable growth. At the American Medical Association, I develop and execute content strategies that support membership growth goals, producing over 125 pieces of content annually and managing cross-functional collaborations to ensure alignment with organizational objectives. My work has significantly enhanced AMA\'s digital presence, including a 300% increase in targeted keyword rankings and a 4% membership growth. Through innovative storytelling and podcast production, I connect with medical students and residents, contributing to meaningful audience engagement. As a freelance writer/editor, I consistently deliver high-quality content for diverse clients, fostering long-term partnerships built on reliability and results.

Experience

1. Senior Content Specialist

   American Medical Association

   Nov 2021 — Present

   Own and execute content plan to engage medical student and resident segments—in support of membership growth goals— while working cross functionally with internal SMEs, governing council liaisons and external stakeholders- Annually create 125-150 pieces of content; 146 stories written in 2024 generated more than 1 million users, populating a lead-gen funnel that resulted in a 4% membership increase-Ideate and implement SEO-driven strategy to enhance website visibility, achieving increase of 300% in targeted Google keywords, 400% in first-page rankings, and 150% in top-three positions over a three-year period- Created, produce and host the Meet Your Match podcast series, which earned more than downloads and served a priority demographic for membership acquisition - Create and project manage a milestone calendar to feed event-driven content creation (ie, The Road Residency series); 2024 KPIs included increases in YOY search traffic and same-session membership conversions

Education

• Second City Training Center of Chicago

  Beginning Improvisation (Levels A-E)

  2014 — 2014

• University of Missouri-Columbia

  Bachelors, Journalism

  2002 — 2006