Brendan Moran
Account Executive at Ampersand
- Role
- Account Executive at Ampersand
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Brendan Moran
Experienced Account Executive, IAB Certified, with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Customer Relationship Management (CRM), Media Buying, Account Management, and Sales Presentations. Strong sales professional with a Media Representation focused in Media Representation from Antonelli Media School.
Experience
Account Executive
Apr 1998 — Present · Chicago, IL, US
Know the product - maintain thorough knowledge of local, regional and national cable programming, clients’ markets, and local market cable assets and capabilities. Develop targeted advertising proposals and campaigns.3. Implement NCC’s sales strategies (i.e, Smart Buy) to present spot cable in terms of value as well as price. Understand NCC business work flow and utilize appropriate NCC applications in all phases of the sales process (i.e, Availpro, Master Avail, Strata, NCC.spotcable.com, Business Plans, Posting). Work closely with other NCC departments (i.e, Business Development, Promotions, Research, eBusiness Operations) to build and facilitate new and ongoing advertising strategies. Regularly update manager, affiliates and colleagues regarding ongoing, pending and future business activity utilizing designated means (i.e, Availpro, business plans, cancellation notifications). Maintain working knowledge of R&M Direct, media math and Strata data sets and apply in proposal creation and order maintenance. Build and maintain positive relationships with agencies and affiliates by practicing effective communication skills and establishing a reputation of value, integrity and credibility. Utilize effective sales techniques (i.e, greetings, questioning, handling objections, presenting features and benefits, negotiating, gathering competitive analysis) during all phases of the sales process. Participate in the hiring, training and ongoing development of assigned Sales Coordinator.
Education
University of Lynchburg
Bachelor of Science (BS), Communication, General
1985 — 1990
Antonelli Media School
Media Representation, Media Representation
1991 — 1991
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.