Brendan Huerta
Marketing Lead at Perfetti Van Melle
- Role
- Marketing Lead - Natural Colors Transition at Perfetti Van Melle
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Brendan Huerta
As a brand specialist at Perfetti Van Melle, I support beloved consumer brands such as Airheads, Mentos, and Chupa Chups through a variety of strategic marketing initiatives. My work includes developing and managing coupons aligned with point-of-sale (POS) campaigns, promotional displays, and seasonal activations. I conduct in-depth research and analysis of category data, including sales trends and competitive benchmarks, and regularly present insights to leadership. Additionally, I assist in evaluating competitor pricing, product assortment, and distribution strategies to help guide internal planning and decision-making.Prior to joining Perfetti Van Melle, I graduated from the Williams College of Business at Xavier University in May 2023 with a degree in Marketing. During my time at Xavier, I had the opportunity to take part in courses that offered consulting partnerships with companies such as Kroger, Sazerac Spirits, and various local Cincinnati businesses. These experiences helped me develop a wide range of marketing skills and gave me the opportunity to present project findings directly to company leadership.
Experience
Marketing Lead - Natural Colors Transition
Mar 2026 — Present · Erlanger, KY, US
Education
Xavier University - Williams College of Business
Marketing/Marketing Management, General
2019 — 2023
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