Brendan Bucher
Senior Associate, Client Services @Xaxis
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WORK HISTORY
Senior Associate, Client Services @Xaxis
Chicago, IL, US
Own programmatic strategy and proposal planning across agency clients · Develop strong and effective media plans based on sound strategies · Present final media plans and strategies to agencies and clients · Collaborate with trading teams to ensure campaigns are pacing and meeting agreed upon KPIs; assist with optimizations · Own re-allocations and strategy shifts a timely manner · Lead agency communication, campaign strategy, campaign setup, and kickoff process · Assist analytics team with post-campaign analysis and deliver results to agency team and clients · Manage communication across data and inventory partners and maintain positive relationships with external stakeholders · Proactively seek out opportunities to grow existing business by extending into new channels, implementing new strategies, proposing test & learn schedules, etc. · Support new business pitches
EDUCATION
Fairfield College Preparatory School
High School Diploma
Indiana University Bloomington
Bachelor's degree, Sports Media
ABOUT BRENDAN BUCHER
Member of Indiana University Class of 2020 studying sports media. Self-starter and strong communicator with experience and a passion for the Sports Media business.
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