Brenda Mikec

About Brenda Mikec

I am a people-centered professional with over 20 years of experience supporting…

Experience

1. Marketing and Events Manager

   Moab

   Mar 2021 — Present

   Develop and execute social media strategies that align with brand strategy and business goals, increasing followers by 40%, boosting brand awareness, securing event registrations and driving customer engagement through strategic content creation and targeted campaigns-Successfully coordinate small and large-scale high-visibility cycling events with up to 500 attendees, and small-scale workshops, ensure smooth onsite operations, resulting in a 40% increase in attendance year over year and fostering stronger community relationships-Build and strengthen partnerships with vendors and local organizations, resulting in increased sponsorships and collaborative opportunities, enhancing brand visibility and community impact-Work closely with internal and external stakeholders, sponsors and partners to negotiate contracts, ensure seamless event operations and provide an exceptional experience within budget-Capture high-quality photos and videos for social media, leverage visual content improving the visibility of products and services, and enhancing marketing reach, which has contributed to an increase in sales-Promote community well-being by collaborating with nonprofits, sponsors, community stakeholders and various bike retailers to organize bike rides and workshops, encouraging cycling for fitness, mental health, and environmental benefits-Streamline event coordination by creating efficient workflows for managing event logistics, from planning to execution, event evaluation & budgeting, ensuring seamless experiences for attendees.

Education

• University of Wisconsin-Milwaukee

  BBA

  1997 — 2001

Skills

• Event Planning
• Performance Management
• Applicant Tracking Systems
• Human Resources
• Program Management
• Customer Retention
• Customer Service
• Temporary Placement
• Nonprofits
• Sales
• Volunteering
• Employee Benefits
• Employee Recognition
• Hiring
• Sourcing
• Coaching
• Talent Acquisition
• Interviews
• Employee Relations
• College Recruiting
• Advertising
• Teamwork
• Management
• Team Building
• Training
• Onboarding
• Leadership
• Personnel Management
• Internet Recruiting
• Administration
• Missions
• Time Management
• Community Outreach
• Recruiting
• Marketing