Brenda Gaytan
Digital Marketing Manager @Desktop Health
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WORK HISTORY
Digital Marketing Manager @Desktop Health
Email & Webinars-Managed 150+ email campaigns with a 27.98% open rate & 21.28% CTR in 2022-Hosted 22 lead-gen webinars with 1,456 registrations & 400 live attendees-Developed a welcome series for brand introduction. Digital Content & Social-Led global Desktop Health content, aiding EMEA/APAC & US/CAN/LA teams-Boosted social media growth by 112%, achieving 8.5K+ interactions-Partnered with Design team for fresh brand visuals. CRM & Systems-Transitioned to Hubspot from Pardot, crafting workflows & templates-Conducted CRM audits, pinpointing campaign issues-Migrated systems to DM platforms & resolved CRM segmentation concerns. Projects-Took charge of updating and optimizing the company website on the WordPress platform, enhancing user experience and ensuring up-to-date content-Oversaw paid media campaigns & regional sales events-Created assets for Desktop Labs & SmileGuard-Assumed roles in design, web upkeep, & writing-Established Showpad for sales tools, organizing 1K+ assets-Implemented Media Kit on Brandfolder & Monday.com for digital team coordination. Leadership-Stepped up during team reductions, ensuring content continuity-Teamed up with the education manager for webinar delivery-Adapted swiftly, mastering new skills and managing external deliverables. LATAM Marketing Initiatives-Spearheaded and translated marketing campaigns tailored for the LATAM audience, ensuring cultural relevance and maximizing regional engagement. EMEA Product Launch-Collaborated closely with the Marketing Director to successfully launch products in the European market, ensuring alignment with regional preferences and regulations.
EDUCATION
California State University, Fullerton
Master of Business Administration - MBA, Marketing
The American University of Paris
Master’s Degree, Global Communications (Visual and Material Culture Track)
California State University, Fullerton
Bachelor of Arts (B.A.), International Business & French
SKILLS
ABOUT BRENDA GAYTAN
I am a results-driven digital marketer with international experience, specializing in…
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