Brenda Florez

About Brenda Florez

As a Designer and Creative Entrepreneur, I combine my passion for design with my entrepreneurial spirit to create engaging and impactful visual solutions for diverse audiences and platforms. With over 12 years of experience in the design industry, I have developed a versatile skill set in packaging, branding and identity, surface pattern design, eCommerce, merchandising, and social content.Currently, I am a Creative Manager at Dorel Juvenile, where I develop packaging line looks across new and current initiatives for major consumer product brands such as Disney Baby, Safety 1st, Maxi Cosi, and more. I also run my own Etsy and Spoonflower shops, where I sell custom designs ranging from stickers, totes, and svg files to original surface pattern designs. I have optimized my listings to rank at the top of Etsy\'s search engine, received a Best-Seller badge on the first sticker design launched in the shop, and promoted my shop across social media to increase traffic and brand awareness. My mission is to use my creativity and expertise to deliver high-quality and innovative design solutions that meet the needs and expectations of my clients and customers. Please reach out for more information on how we can collaborate on a project!

Experience

1. Creative Manager

   Dorel Juvenile

   Oct 2023 — Present

Education

• Johnson & Wales University

  Bachelor of Science - BS, Graphic Design & Digital Media

  2009 — 2012

Skills

• Adobe Creative Suite
• Illustrator
• Photoshop
• Indesign
• Graphic Design
• Logo Design
• Packaging
• Branding & Identity
• Dreamweaver
• Typography
• Vector Illustration
• Html
• Css
• Mac
• Brochures
• Illustration
• Google Analytics