Brenda Collons

About Brenda Collons

With 30+ years of experience in advertising, brand strategy, public relations, and…

Experience

1. Principal

   Collons Communications

   Jan 2020 — Present · Seattle, WA, US

   At Collons Communications, I provide strategic marketing and communications consulting to a select group of industry leaders across North America, Europe, and Australia—primarily in the building products and construction technology sectors. Current clients include Buildxact, BPWood/LDCwood, CUTEK® wood solutions, Issaquah Lumber, and a joint venture between Accsys (makers of Accoya wood) and global innovator Eastman Chemical Company.I bring deep product and market understanding to every engagement, translating technical knowledge into compelling positioning, messaging, and campaigns that resonate with target audiences and support business growth. I help clients clearly articulate their value proposition, differentiate in competitive markets, and create alignment across internal and external communications. My work helps ensure that what brands say matches what customers feel—and that teams are equipped to deliver on that promise.

Education

• Washington State University

  BA

Skills

• Lead Generation
• Market Research
• Media Planning
• Integrated Marketing
• Management
• Contract Negotiation
• Creative Direction
• Market Planning
• Email Marketing
• Brand Development
• Cross-Functional Team Leadership
• Trade Shows
• Marketing Strategy
• Strategic Planning
• Marketing
• Public Relations
• Marketing Communications
• Advertising
• Copywriting
• Social Media