Brenda Burnham Barrelle

About Brenda Burnham Barrelle

Brenda is a results driven professional with over 25 years experience in the Marketing Technology & Operations industry. I\'m leveraging my current skills as a fractional marketing operations consultant to implement & manage database systems, along with streamlining business process. I\'ve helped hundreds of clients around the globe get the most out of their Martech stack with strategic vision & deep system knowledge. Beyond the basics of campaign execution and database administration, my passion is helping clients connect their systems, get clean usable data, and properly track ROI! I am skilled in understanding requirements to develop solutions. I can help optimize your people, process, metrics, & technology to positively impact ROI. With attention to detail and a sense of urgency, I operate as an extension of your team. I\'m continuously learning new skills, & keeping up with industry best practices. Contact me so we can discuss how I can help you achieve this year\'s marketing goals! Key Expertise Areas:Fractional Marketing Ops LeaderMartech Stack consultingAI transformationMAT Implementation, Admin, & Campaign SupportOracle Eloqua Implementation, Support & Consulting (Eloqua Certified Consultant)6Sense audit, integrations, consulting & platform support (6sense Certified Admin)Zoho One, CRM, MA, SalesIQ, FormsHubspot support (certified)Oracle UnitySalesforce Marketing Cloud Implementation, Support & Consulting (SF Certified Consultant)Oracle CRM On Demand, SFDC, OSC, DemandToolsMAP vendor compareLead scoring, Nurturing, Campaign MgmtDatabase Audits & Tool CompareData Analytics & Revenue OpsGlobal metrics/kpi\'s, Benchmarking & Closed Loop Reporting, Demand WaterfallData Quality/Enhancement & Strategy 3rd party System & Tools/Cloud IntegrationLead & Opportunity MgmtWW Direct Marketing Program MgmtOperational Effectiveness Global Market Knowledge Best Practice & Business Process ImprovementProject Mgmt & Data Governance

Experience

1. Managing Partner

   B Automated Consulting Llc

   Jan 2022 — Present · US

   B Automated Consulting specializes in fractional Marketing Operations consulting and general CRM & Marketing Operations support. Brenda is certified in ABM platform 6sense, as well as other CDP, MAP (Eloqua, Hubspot, Zoho, SFMC), and CRM tools. We deliver expert Martech Stack consulting, support, implementation, and integration services across a variety of platforms guiding you through your MarTech journey while enabling you with AI strategies. From hands on configuration & execution, to strategic leadership driving marketing performance, operational efficiency, and data-driven decision-making across the organization, our goal is to help manage your MOPS foundation.

Education

• University of Massachusetts Lowell

  Bachelor, Business Administration with major in Management Information Systems, and minor in Economics

  1990 — 1994

Skills

• Lead Management
• Database Marketing
• Campaigns
• Cross-Functional Team Leadership
• Integration
• Email Marketing
• Enterprise Software
• Sfdc
• Marketing Operations
• Eloqua
• Saas
• Business Process Improvement
• Go-to-Market Strategy
• Program Management
• Crm
• Microsoft Crm
• Marketing Automation
• Databases
• Direct Marketing
• Segmentation
• Multi-Channel Marketing
• Salesforce.com
• Process Improvement
• Demand Generation
• B2b Marketing
• Campaign Management
• Marketing Analytics
• Business Process
• Lead Scoring
• Lead Generation