Brenda Balsiger

About Brenda Balsiger

Senior sales and business development leader creating marketing solutions for a diverse list of clients across the finance, technology, telecom and healthcare industries. Connect, plan and collaborate with national and OC companies on the benefits of local brand marketing through our print, digital and event platforms. Inform and communicate Orange County’s economic growth and demographic story to corporate sales and marketing teams.Proven ability to create and grow profitable client relationships and identify new market opportunities. Proactively establish and seek new business opportunities and partnerships. Excellent communication skills and team collaborator. Self-motivated and energetic team leader with a keen sense of business acumen.

Experience

1. National Sales Manager

   Orange County Business Journal

   Oct 2003 — Present

   Responsible for national and regional advertising sales for the 2nd largest business publication in California, in the 6th largest market in the US. Build and cultivate relationships with top national advertising agencies and major corporate clients. Leverage local C-Level relationships to help drive media campaigns. Extensive experience in managing a portfolio of diverse accounts in financial, healthcare, telecom, technology and economic development agencies.

Education

• Southern Illinois University, Carbondale

  Bachelor of Arts

Skills

• Strategic Partnerships
• Strategy
• Marketing Communications
• Sales
• Online Advertising
• Business Strategy
• Team Leadership
• Crm
• Sales Management
• Digital Media
• Sales Operations
• New Business Development
• Strategic Planning
• Management
• Advertising
• Marketing
• Advertising Sales
• Marketing Strategy
• Event Planning
• Account Management
• Marketing Management
• Selling
• Business Development
• Digital Marketing
• Direct Marketing