Brenda A.
Vice President, Consumer Insights, Marketing Analytics & Technology
- Role
- Vice President, Consumer Insights & Analytics at Keurig Dr Pepper Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Brenda A.
Global marketing insights expert with 20 years of proven leadership at top consumer packaged goods companies, consistently delivering innovation to drive top-line growth, bottom-line growth and market share. Key strengths are uncovering consumer insights to grow brands; integrating shopper insights into front-end innovation; developing and launching global brands; using consumer foundational work to guide innovation strategy, communication strategy, and brand architecture; identifying and applying trends to business to drive long-term growth.Specialties: Brand Building including: Consumer & Market Trend Analysis; Consumer/Shopper Insight Generation; Segmentation & Needs Assessment; Brand Equity, Stretch and Architecture; Concept Writing and Product Positioning; Packaging Development, Shelf Impact and Shopper Claims; Integrated Communications; Innovation Strategy; New Product Development Process including Forecasting Understanding & Size of Prize Estimation
Experience
Vice President, Consumer Insights & Analytics
Jan 2020 — Present · Boston, MA, US
Responsible for fueling our iconic brand portfolio with insights, market knowledge, analytical rigor, and technology products to drive above-market growth
Education
Questrom School of Business, Boston University
Master of Business Administration (MBA), Health/Health Care Administration/Management
Harvard University
B.A., Psychology and Social Relations
Skills
- Strategic Planning
- B2b
- Consumer Products
- Positioning
- Organizational Design
- Cross-Cultural Teams
- Brand Equity
- Marketing Management
- Market Analysis
- Competitive Analysis
- Advertising
- Strategic Insights
- Strategy
- Management
- Product Development
- Best Practices
- Leadership
- Product Marketing
- Product Innovation
- P&L Management
- Market Planning
- Product Launch
- Brand Development
- Segmentation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Strategic Brand Positioning
- Organizational Structure
- Marketing
- Customer Insight
- Analytics
- Global Marketing
- Forecasting
- Brand Development Strategy
- Market Research
- International Marketing
- Landscape Assessment
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