Brenda Campbell Byers

Brand Strategy | New Product Development | Consumer Marketing

Role
Director of Brand Management at Johnson Outdoors
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brenda Campbell Byers

Dedicated marketing leader with over 10 years of brand, product and marketing experience.…

Experience

  1. Director of Brand Management

    Johnson Outdoors

    Jan 2023 — Present · Racine, WI, US

Education

  • Marquette University

    Bachelor of Arts in Communication

    2005 — 2009

Skills

  • Project Management
  • Copywriting
  • Market Planning
  • Market Research
  • New Product Release
  • Strategic Communications
  • Email Marketing
  • Social Media
  • Strategy
  • SEO
  • Marketing
  • Event Planning
  • Digital Marketing
  • Direct Marketing
  • Adobe Creative Suite
  • Competitive Analysis
  • Advertising
  • Consumer Marketing
  • Product Marketing
  • Social Media Marketing
  • Public Relations
  • Brand Management
  • Corporate Communications
  • Media Relations
  • B2b Marketing
  • Marketing Communications
  • Facebook
  • Press Releases
  • Integrated Marketing

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Brenda Campbell Byers — Director of Brand Management at Johnson Outdoors in Chicago, IL, US | Unifers