Brenda Kulow-King

About Brenda Kulow-King

Dependable, driven, dedicated, passionate worker with excellent communication skills…

Experience

1. Sr Brand Marketing Strategist

   Integrated Marketing Solutions, Inc

   Sep 2023 — Present · Monroe, WI, US

   Set assigned brands’ overall marketing direction and campaigns. Responsible for comprehensive and innovative marketing strategy development and campaign planning for each season for assigned brands in collaboration with cross-functional partners. Participate and facilitate cross-functional brand teams to develop quarterly omnichannel marketing campaign blueprints, by brand, that support business strategies. Drive strategy, coordination and execution across multi-channel touchpoints that bring assigned brands to life, increase brand awareness, and drive sales and profit. Integrate storytelling through online and print marketing channels. Manage vendor relationships for various marketing tools and platforms. Responsible for advanced strategic support that will lead to recommendations for a wide range of process improvements and projects to maximize sales and profit. Take projects from ideas to implementation, develop the process, involve cross-functional partners as needed, including communication and follow-up. Work closely with Brand Leaders to analyze current and future business strategies and make recommendations critical to brand strategy. Advocate for our unique customers in a growth-driven, collaborative work environment.

Education

• University of Wisconsin-La Crosse

  BS, Communication Studies

  1995 — 1999

• University of Wisconsin-La Crosse

  Experience Scotland (formerly Wisconsin in Scotland) , Study Abroad

  1997 — 1997

Skills

• Volunteering
• Event Management
• Digital Strategy
• Event Planning
• Nonprofits
• Email Marketing
• Content Strategy
• Fundraising
• Marketing Strategy
• Web Analytics
• E-Commerce
• Integrated Marketing
• Blogger Outreach
• Creative Direction
• Social Media Marketing
• Google Analytics
• Strategic Planning
• Creative Strategy
• Mentoring
• Customer Service
• Corporate Communications
• Public Speaking
• Blogging
• Organizational Communication
• Editing
• Brand Development
• Digital Marketing
• Strategic Communications
• Press Releases
• Social Networking
• Social Media Measurement
• Writing
• Marketing Communications
• Facebook
• Direct Marketing
• Newsletters
• Advertising
• Training
• Supervisory Skills
• Nonprofit Organizations