Brenda Stoffel

About Brenda Stoffel

Experienced sales and marketing executive with a proven ability to inspire team excellence and develop and grow businesses through refined communication and organization skills. In-depth knowledge of CPG industry and National US retailers, including Food, Drug, Mass, Specialty, and Natural Channels. Successful in driving sales and market share through account specific promotional, merchandising, and distribution decisions and effective management of client trade funds. Fact based business strategist who generates winning presentations by incorporating category analysis, space management and analytics. Service-oriented and forward-thinking with a unique combination of creative, intuitive and analytical abilities offering leadership to drive profitability in startup, turn-around, and high-growth situations. Consistently demonstrate sound decision making abilities in the following areas:

Experience

1. Director, Natural Channel

   Perfect Snacks

   Mar 2021 — Present · US

   Responsible for leading our Perfect Snacks Sales Team for all sales in the Natural Channel. Direct responsibility for UNFI, KeHE, Whole Foods, and Sprouts. Responsible for two direct reports managing remaining Natural Retailers. Retailers include Natural Grocers, INFRA, NCG, Fresh Thyme, New Seasons, and Earth Fare. Develop team strategy and lead execution of assortment, merchandising, pricing, and shelving objectives. Drive alignment and strategic partnership with Natural Channel Distributors, UNFI and KeHE. Deliver monthly forecast and trade objectives.

Education

• Metro State University

  Bachelor's degree, Business

Skills

• Business Development
• Cross-Functional Team Leadership
• Forecasting
• Management
• Sales Management
• Sales
• Strategy
• Brand Development
• Retail
• Strategic Planning
• Start-Ups
• Sales Operations
• Merchandising
• Leadership
• Business Planning
• Marketing Strategy
• Selling
• Consumer Products
• Grocery