Brenda McRae

Director of Programmatic Media @Lamark

New York, NY, US

As Director of Programmatic Media, I lead the strategy, execution, and optimization of programmatic campaigns across display, video, CTV, and emerging channels. I oversee end-to-end campaign delivery, from audience development and media planning to performance analysis, ensuring measurable business outcomes for clients.Key responsibilities include:Driving programmatic strategy aligned with client objectives, leveraging data-driven insights to maximize ROI.Leading and mentoring a team of programmatic traders and analysts to deliver best-in-class campaign execution.Partnering with account, strategy, and creative teams to develop integrated media plans that balance innovation with efficiency.Building and maintaining strong relationships with DSP, SSP, and data partners to stay ahead of marketplace trends and opportunities.Developing measurement frameworks and presenting results to senior stakeholders with actionable recommendations.Championing programmatic innovation, testing new platforms, formats, and technologies to keep clients at the forefront of digital advertising.Through this role, I bridge data, technology, and creativity to deliver impactful campaigns that drive growth and long-term client success.

Roger Williams University

BA

University of Galway

Semester Study