Brenda Martinez
Digital Platforms Strategist @Taymor
Signup · Get unlimited contacts
WORK HISTORY
Digital Platforms Strategist @Taymor
Delta, BC, CA
Own and optimize the company website, HubSpot and Plytix, ensuring 99%+ uptime, strong UX, and seamless performance by coordinating with developers, IT and stakeholders to resolve issues quickly- Lead SEO strategy end-to-end (keyword research, on-page optimization, and link-building), driving double-digit organic traffic growth and improved conversion rates across key pages- Analyze website and campaign performance using Google Analytics and digital dashboards, translating data into actionable insights that improve engagement and conversion efficiency- Administer and optimize HubSpot CRM, maintaining high data integrity with the website to boost customer acquisition and retention- Design and maintain Marketing KPI dashboards covering blogs, newsletters, CTAs, website traffic, and social media engagement to monitor performance and inform campaign optimization to increase ROI- Support the growth and governance of digital channels, including the corporate website, customer portal, and digital platforms, ensuring scalability and consistency- Partner cross-functionally with Sales to manage strategic contact lists and campaign targeting, improving outreach effectiveness- Enable customers’ eCommerce platforms by delivering data sets, insights, and digital assets that support conversion and platform performance.
EDUCATION
University Canada West
Master of Business Administration - MBA, Business Administration
San Ignacio Business School Miami
Bachelor's degree, Marketing
Universidad San Ignacio de Loyola
Bachelor's degree, Negocios internacionales
ABOUT BRENDA MARTINEZ
An accomplished marketing professional, I hold an MBA with a specialization in digital marketing, complemented by a Bachelor\'s degree in International Business with a dual major in Marketing. My extensive and diverse skill set spans across the marketing spectrum, encompassing strategic sales analysis, event management, data analytics, and digital marketing.I’m known for my proactive mindset, strong sense of ownership, and continuous drive for growth. With over 8 years of experience in sales and marketing across industries such as mining, construction, banking, and IT, I bring a strong business perspective and a customer-centric approach to every initiative.I specialize in developing data-driven growth strategies that optimize the customer journey, enhance user experience, and drive acquisition, engagement, and retention. My work focuses on translating customer insights and market opportunities into clear positioning, impactful go-to-market initiatives, and scalable solutions that deliver measurable business value.I’m passionate about connecting business goals with customer needs, turning insights into strategic action, and building experiences that create meaningful impact and long-term value.My motto:\"Embracing daily challenges, Elevating knowledge, thriving in an ever-learnable world.\"
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.