Brenda MacFarlane
Product, Marketing & Strategy Leader | Master of the Moving Parts | Driving Growth & Transformation Through Insight, Alignment & Execution
- Role
- Senior Manager, Effectiveness and Growth Strategy at T-Mobile
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Brenda MacFarlane
I bring calm clarity to complexity, connecting the dots, building structure, and moving…
Experience
Senior Manager, Effectiveness and Growth Strategy
Aug 2025 — Present
Following the UScellular+T-Mobile acquisition, I\'ve stepped into a short-term role to lead marketing performance analytics and strategic guidance during the UScellular business integration. I partner with senior leaders to align marketing strategy with business priorities, design performance reporting frameworks, and deliver insights on subscriber growth, churn and retention.
Education
University of New South Wales
Energy Tomorrow: An Engineering and Management Perspective
DePaul University - Charles H. Kellstadt Graduate School of Business
Master of Business Administration - MBA
2017 — 2020
Purdue University
B.S.
Skills
- Design of Experiments
- Microsoft Excel
- Cad
- Strategy
- Jira
- Water
- Connected Devices
- Software Project Management
- User-Centered Design
- Mathcad
- Ansys
- Finite Element Analysis
- Product Development
- Product Requirements
- Microsoft Office
- Matlab
- Customer Service
- Data Analysis
- Connected Car
- Mobile Phone Software
- Product Requirement Definition
- Water Engineering
- Agile Methodologies
- Android
- Visual Design
- Ios Design
- Spd
- User Interface Design
- Software Product Management
- Wireless Mesh
- Product Management
- Marketing
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Wireless Sensor Networks
- Autocad
- Market Analysis
- Engineering
- Iot
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