Brenda Little
Marketing Manager, Outpatient Marketing at DePuy Synthes Companies
- Role
- Marketing Manager, Outpatient Marketing at Johnson & Johnson MedTech
- Location
- Fort Wayne, IN, US
- LinkedIn followers
- 500 followers
About Brenda Little
Business professional with seventeen years of experience in orthopaedics. Ten years of experience with market research and six years of experience in the solutions space with almost two years of experience with Outpatient Total Joints. Effective leader in cross functional team environments with the ability to manage and develop staff and prioritize projects. A highly motivated and resourceful individual capable of providing innovative solutions.
Experience
Marketing Manager, Outpatient Marketing
May 2017 — Present
Responsible for Outpatient Joint Reconstruction marketing which included working across OneMD and Strategic Alliances, with HCPs, and various industry partners.• Collaborated with Product Marketing, Sales, SCG, HEMA, and Professional Education on various projects• Responsible for digital communications including email, websites, and social media plans for various industry events• Effectively worked with vendors/partners to deliver digital content to drive awareness and education of available resources for HCPs interested in learning about outpatient total joint replacement• Managed adding outpatient total joint replacement messaging to the OAMW patient campaign• Collaborated with HEMA, CareSense, and ASCs team (Administrator, Surgeons, and Patient Navigator) for data collection and publication• Partnered with the Pacira and Alliances team to get assets approved for industry events, and for various sales communications• Worked with the SCG team, Professional Education, and Sales Consultant to deliver “Outpatient Pathways” for HCPs interested in starting their journey in outpatient TJR
Education
Purdue University Fort Wayne
BS, Business
1990 — 1996
Indiana Wesleyan University
MBA, Healthcare Administration
2007 — 2010
Skills
- Consumer Insights
- Brand Awareness
- Data Analysis
- Segmentation
- Customer Insight
- Primary Research
- Global Management
- Database Segmentation
- Focus Groups
- Strategic Planning
- Secondary Research
- Product Development
- Business Analysis
- Patient Satisfaction
- Analytics
- Business Planning
- Voice of the Customer
- Data Mining
- Marketing Research
- Market Insights
- Benchmarking
- Cross-Functional Team Leadership
- Brand Equity
- Market Research
- Customer Satisfaction
- Moderating
- Business Intelligence
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