Brenda Hong

Director of Beauty Education, Programming & Content @Macy's

New York, NY, US

Key Responsibilities- Strategic Training Development: Create dynamic and impactful training content and modules that align with merchant strategies, enhancing performance within the Beauty (Cosmetics & Fragrance) Department- eLearning Platform Management: Lead the end-to-end management of Beauty Playground, Macy’s digital eLearning platform for beauty consultants in stores and call centers. Oversee Macy’s content development, brand content, navigation optimization, and user experience design to deliver engaging product knowledge and elevate selling skills- Cross-Functional Collaboration: Partner with internal departments to align on strategies and ensure seamless execution of education programs and initiatives.Leadership in Beauty Schools: Plan, coordinate, and execute Macy’s Beauty Schools, ensuring consistent scheduling and impactful outcomes that support organizational objectives- Performance Analytics: Analyze the success of training and educational programs through feedback and data-driven insights, leveraging findings to drive continuous improvement- Trend Monitoring: Stay ahead of industry trends, innovations, and best practices in beauty education and training to maintain Macy’s competitive edge- New Hire Onboarding: Design and implement Beauty 101 onboarding curriculum for new hires, with focus on Beauty initiatives and Macy’s Loyalty and clienteling programs- Brand Partnership Excellence: Collaborate closely with beauty brands to execute their objectives while customizing strategies to meet Macy’s unique retailer-specific needs.

Stony Brook University

Bachelor of Arts