Brenda Borgman
Vice President of Sales and Marketing | Driving Revenue Growth Through Strategic Partnerships & High-Performance Teams
- Role
- Vice President of Sales and Marketing at Keder Solutions
- Location
- Waukesha, WI, US
- LinkedIn followers
- 500 followers
About Brenda Borgman
Passionate and motivational sales and marketing leader with 19+ years leading…
Experience
Vice President of Sales and Marketing
May 2025 — Present · Oak Creek, WI, US
Lead the revenue growth strategy and brand positioning efforts for Keder Solutions, Keder Macroprint, Rite Choice Ducting and Frontline Commercial Real Estate. Oversee both the sales and marketing departments, aligning go-to-market strategies, driving customer acquisition, and strengthening market presence. Key Responsibilities- Develop and execute integrated sales and marketing strategies that align with company goals and drive growth- Lead and mentor a high-performing sales and marketing team; ensure alignment and collaboration across departments- Own revenue targets, pipeline development, and forecasting while identifying new market opportunities and partnerships- Oversee brand management, customer segmentation, and messaging strategy to ensure consistency across channels- Utilize performance metrics, CRM, and analytics to drive strategic decisions and continuously optimize campaigns and sales efforts- Lead all new product launches including creating and leading a cross functional team for each launch- Develop and manage the annual sales and marketing budget, ensuring efficient use of resources and strong ROI.
Education
University of Wisconsin–Oshkosh
BA, Journalism with an emphasis in Public Relations and Ad Copy Layout
1991 — 1995
Skills
- Recruiting
- Sales Management Coaching
- Cold Calling
- Management
- Team Building
- Competitive Analysis
- Contract Negotiation
- Selling
- Solution Selling
- Strategy
- Sales Presentations
- Sales Management
- Social Media Marketing
- B2b
- Marketing Strategy
- Salesforce.com
- Marketing
- Advertising
- Negotiation
- Strategic Planning
- Email Marketing
- Lead Generation
- Account Management
- Sales Operations
- Customer Service
- Sales
- Sales Process
- Training
- Customer Satisfaction
- New Business Development
- Marketing Communications
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