Brenda Boral
Director of Marketing | Demand Generation & Customer Growth | B2B, SaaS, Fintech & Healthcare | AI Marketing
- Role
- Marketing Director at Hello Alice
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Brenda Boral
I’m a bilingual Marketing Director with 15+ years of experience driving growth through…
Experience
Marketing Director
Sep 2024 — Present · US
Joined a fast-paced tech platform focused on helping small business owners access funding, tools, and resources. I led high-impact acquisition campaigns and strategic partnerships that engaged hundreds of thousands of entrepreneurs. I drove go-to-market strategies, shaped inclusive storytelling across all channels, and partnered closely with program managers, data, and project management teams to align messaging with user needs and platform features. My work focused on growing the user base, improving campaign performance, and elevating Hello Alice’s brand as a trusted resource for small business success- Surpassed registration goals by 38%, attracting 5,500+ entrepreneurs to virtual events- Improved email performance through CTA testing, content planning, and segmentation for our partners- Created UTM tracking infrastructure to optimize performance marketing and measure ROI- Served as a lead instructor bootcamps, training over 1,200 entrepreneurs in branding and marketing strategy
Education
Universidad Privada de Santa Cruz de la Sierra - UPSA
Marketing
2003 — 2005
Universidad Privada de Santa Cruz de la Sierra - UPSA
Business Administration
1998 — 2003
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