Bren Wong

Team Lead, Brand Direction & Product Design Apparel, Footwear & Accessories @Zalando

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2016 — Present

Team Lead, Brand Direction & Product Design Apparel, Footwear & Accessories @Zalando

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Berlin, DE

Collaborate with VP/Directors/Senior stakeholders to translate Zalando Group Strategies into actionable results. Lead Private Label’s brand strategy, guiding a team of 10+ in developing assortments for Women, Men, Unisex, and Kids across 25 European markets to drive long-term profitability. Leverage data and analytics to make customer-centric assortment decisions, aligning performance marketing efforts from design to customer-facing content to maximize conversion and market growth. Drive process and AI innovation, ensure business continuity, and implement sustainability, diversity, and inclusion initiatives. Passionate about leveraging data, technology, and market intelligence to shape brand perception and deliver success for customers.

EDUCATION

N/A

University of California, Davis

Bachelor of Science

N/A

Ruth Asawa School of the Arts

Visual Arts, San Francisco

N/A

Fashion Institute of Technology

Fashion Design, New York

N/A

General Assembly

User Experience, Hong Kong

ABOUT BREN WONG

I have over 18 years of experience in global e-commerce fashion, working with brands…

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Bren Wong — Team Lead, Brand Direction & Product Design Apparel, Footwear & Accessories at Zalando in Berlin, DE | Unifers