Breffny Orourke
Senior Account Executive, US Financial Institution
- Role
- Senior Account Executive at Visa
- Location
- Cranford, NJ, US
- LinkedIn followers
- 500 followers
About Breffny Orourke
As a strategic payments consultant and business leader, I bring expertise in advising top issuers in strategies to reliably drive results in highly competitive markets. I excel at managing partnerships with Fortune 500 corporations and executives and delivering world-class consulting engagements across business challenges including payments strategy, acquisition, customer engagement and retention, and portfolio and product growth. I understand the intersection of data and consumer insights to craft strategies that consistently deliver strong results.SKILLS AND EXPERTISEPayment Strategy, Portfolio benchmarking, Brand Strategies, Product Development, Advertising & PR, Multi-Channel Campaigns, Consumer Research, Thought Leadership, Consulting Engagements, Product Launches, Financial Industry, Consumer Packaged Goods, Customer Lifecycle Management, Competitive Analysis, Product Testing, Performance Metrics, Go-To-Market Strategy, Salesforce.com, International Operations, Vendor & Agency Management, Hiring & Onboarding, Cross-Functional Teams, Best Practices, Budget Management, P&L Responsibility
Experience
Senior Account Executive
Oct 2023 — Present · NJ, US
I partner with a leading US Financial Institution to drive growth of their Consumer and Small Business Credit portfolios.
Education
New York University
Digital Strategies for Marketing Course
Fox School of Business at Temple University
MBA – Master of Business Administration
Hamilton College
Bachelor of Arts
Skills
- Financial Industry
- Segmentation
- Customer Lifecycle Management
- Customer Engagement
- Digital Marketing
- Budget Management
- Analytics
- Business Strategy
- Marketing Leadership
- E-Commerce
- Customer Acquisition
- Thought Leadership
- Salesforce.com
- Channel Strategy
- Consumer Research
- Leadership
- P&L Responsiblity
- Go-to-Market Strategy
- Product Testing
- Advertising & PR
- Annual Planning
- International Operations
- Vendor & Agency Management
- Customer Insight
- Cross-Functional Teams
- Consumer Packaged Goods
- Integrated Marketing
- Product Management
- Marketing Research
- Direct Marketing
- Brand Strategies
- Management
- Competitive Analysis
- New Product Roll Out
- Product Launches
- Multi-Channel Marketing
- Project Planning
- Product Development
- Performance Metrics
- Consulting Engagements
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