Bree Whitehead

About Bree Whitehead

I build AI-powered systems that help mission-driven organizations and high-capacity…

Experience

1. Founder & Strategic Consultant

   Just Bree K

   Jan 2012 — Present · Austin, TX, US

   At Just Bree K, I help mission-led businesses get their sh*t together — aligning purpose, process, and profit through strategy, systems, and storytelling.I partner with founders, cooperatives, and wellness brands to build intentional, scalable structures that support growth without losing soul. My work spans from high-level capital strategy to hands-on operational design, helping teams move seamlessly from vision to execution.Core Areas of Focus:Brand & Market Strategy: Building authentic brand ecosystems in the wellness and cannabis industries — from concept development to full-scale market positioning. Ensuring every touchpoint reflects integrity, compliance, and a clear sense of purpose.Capital & Growth Strategy: Designing investor materials, campaign structures, and funding pathways that connect mission-driven companies with aligned capital.Operational Systems: Implementing sustainable workflows, automations, and cross-team communication systems that enhance efficiency and accountability.Sales Leadership & Coaching: Helping founders and sales teams adopt relationship-driven, values-based selling rooted in clarity and confidence.Creative & Narrative Development: Guiding brands to tell their story with depth, wit, and emotional intelligence — balancing strategy with soul.Industry Expertise: Deep experience across the wellness, cannabis, food systems, and functional medicine sectors, with a focus on ethical growth, community impact, and brand longevity.My approach combines business rigor with creative intuition — bringing structure to visionaries and vision to structure. Every project I touch is built to scale sustainably, communicate meaningfully, and operate with integrity from the inside out.