Bree Tincopa
Account Manager @Ocean Media
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WORK HISTORY
Account Manager @Ocean Media
Huntington Beach, CA, US
Spearheaded comprehensive media planning for several major clients in diverse industries, handling a wide range of media formats including Digital Video, TV, TVE/CTV, and Radio. This role involved focusing on both upper and funnel performance metrics to optimize campaign effectiveness.• Cultivated enduring client relationships through insightful recommendations and robust analysis, fostering trust and respect across teams.• Initiated and managed test campaigns to evaluate the effectiveness of creative and media placements, using the insights to optimize future media plans for enhanced efficiency.• Developed an Excel-based performance database template that automated processes, reduced update time, and minimized reporting errors, improving KPI visibility.• Collaborated with the analytics team to deliver comprehensive media mix models and performance analyses to clients, guiding informed media budget decisions that justify marketing expenditures.• Designed and presented detailed quantitative analyses of campaign performance, informing strategic future media plan adjustments focused on balancing visit growth and cost.
EDUCATION
California State University-Fullerton
Bachelor's degree
ABOUT BREE TINCOPA
With over 10 years of experience in media planning, I specialize in developing and…
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