Breck Thomas-Ross

About Breck Thomas-Ross

I started my career chasing stories with a TV camera. Today, I help organizations tell the ones that matter most.For more than 18 years, I’ve worked at the intersection of communication, culture, and leadership—turning complexity into clear, meaningful narratives that help people understand the “why,” see where they fit, and feel connected to the mission.I’ve partnered with senior leaders, led creative teams, and built enterprise storytelling strategies that strengthen culture, support change, and make big ideas easier to follow and act on. Along the way, I’ve also added culture facilitation to my toolkit, guiding conversations with leaders about values, behaviors, and how teams show up together.At its core, my work is about clarity and connection—whether writing executive messages, shaping editorial strategy, or helping organizations bring their stories to life.Highlights• Captured 500+ employee stories to strengthen culture and connection• Increased digital engagement 35% through real-time editorial strategy and employee-generated content• Transformed internal platforms into dynamic media hubs reaching 6M+ monthly views• Expanded corporate philanthropy—growing donations 47% and helping lead a $1M arts giftFocus AreasStrategic Communications | Corporate Storytelling | Leadership Messaging | Employee Engagement | Culture Facilitation | Change Communication | Digital Platforms

Experience

1. Enterprise Internal Communications Director

   Elevance Health

   Jun 2021 — Present · Louisville, KY, US

   When I joined Elevance Health, I took on the challenge of transforming enterprise-wide digital engagement for a Fortune 25 company with employees. I lead a high-performing team of content strategists, designers, and data analysts, ensuring that internal digital platforms not only inform but inspire, driving company culture through compelling storytelling and high-impact communication strategies.• I boosted homepage traffic by 35% in the first year by enforcing content governance, deploying a structured editorial calendar, and integrating real-time updates to keep employees engaged.• I propelled double-digit engagement growth, increasing time spent on-site by 17%, likes by 20%, and comments by 18% through interactive storytelling, UX enhancements, and data-driven content strategies.• I launched Elevance Health’s first corporate storytelling initiative, capturing 500+ employee narratives to shape town halls, internal platforms, and external messaging.• I transformed internal platforms into an enterprise-grade media hub, scaling content production to 12–15 high-impact stories per week, all aligned with business priorities and leadership messaging.• I established a precision-driven content governance model, automating workflows and refining editorial processes quarterly to ensure strategic consistency.• I modernized internal digital platforms, dismantling silos between IT and communications, and ensuring employees have intuitive, high-performance engagement tools.• I built and lead a high-performance communications team, instilling a culture of operational excellence that secured a 100% team recommendation rate.

Education

• Western Kentucky University

  B.A., Broadcast Communications

• Poynter Institute

  Power Reporting

• University of Louisville

  Certificate in Professional Communication

Skills

• Message Development
• Public Relations
• Internal Communications
• Media Relations
• Video
• Integrated Marketing
• Ap Style
• Content Development
• Broadcast Journalism
• Copywriting
• Journalism
• Fundraising Campaign Management
• Social Media
• Communications Planning
• Broadcast
• Reputation Management
• Marketing
• Copy Editing
• News Writing
• Crisis Communications
• Corporate Communications
• Blogging
• Editing
• Web Content
• Television
• Spokesperson
• Public Affairs
• Storytelling
• Video Editing
• Speech Writing
• Creative Writing
• Advertising
• Event Planning
• Radio
• Content Management
• Content Strategy
• Newspapers
• Marketing Communications
• Facebook
• Video Production