Breckon J. Anthony Lewis
Digital Marketing & Tech Innovation Leader | AI & Martech Strategist | Driving Growth & Innovation
- Role
- Director, Paid Social Tech Strategy at Horizon Next
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Breckon J. Anthony Lewis
As a seasoned digital marketing and tech innovation leader, I have consistently driven growth and innovation through strategic planning, advanced analytics, and cross-functional collaboration. With over 9 years of experience in leading integrated media strategies for top-tier clients, I have a proven track record of delivering measurable results. At Tinuiti, I led a team to achieve a 60% boost in engagement metrics and secured a 35% increase in productivity through the integration of AI technologies. Passionate about leveraging technology to solve complex challenges, I am dedicated to pushing the boundaries of digital marketing.
Experience
Director, Paid Social Tech Strategy
Nov 2024 — Present · NY, US
Lead end-to-end social media strategy development and integration for $50M+ digital portfolio, architecting data-driven frameworks that merge social insights with business intelligence to optimize cross-channel performance and drive 35% YoY growth in ROAS. • Spearhead technical implementation of automated campaign management systems, resulting in 65% reduction in setup time and 85% improvement in QA accuracy across 200+ monthly social campaigns• Direct cross-functional collaboration between Analytics, Business Intelligence, and Media teams to develop standardized reporting infrastructure, enabling real-time optimization and contributing to 28% improvement in campaign efficiency• Guide strategic development of social marketplace buying strategies, managing $25M+ in annual social media spend while achieving 45% higher engagement rates than industry benchmarks through innovative targeting and optimization approaches• Orchestrate technical integration of social insights into enterprise planning processes, implementing new testing methodologies that increased campaign effectiveness by 32% and reduced optimization cycle time by 60%
Education
University of Oxford
Study Abroad
2016
University of Utah - David Eccles School of Business
Bachelor of Business Administration - BBA
2017 — 2018
Brigham Young University
Bachelor's Degree
2013 — 2017
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