Breanna Ballinger
Communications Specialist @Michigan State Police
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WORK HISTORY
Communications Specialist @Michigan State Police
Develop strategy, manage and curate content for seven statewide social media channels, including Facebook, X, Instagram, Threads, LinkedIn and YouTube, collectively engaging an audience of over followers.• Provide oversight for 11 social media accounts, including those for for Michigan State Police Public Information Officers, Michigan State Police Emergency Management and Homeland Security Division and Michigan Office of Highway Safety Planning.• Monitor daily media coverage, draft and edit news releases and media advisories and promptly respond to media inquiries.• Develop monthly external content for Michigan State Police Community eNewsletter, distributed to over subscribers via GovDelivery.• Maintain and update content to department Intranet site and external MSP Newsroom blog site using Sitecore.• Actively participate as a member of the State of Michigan\'s Statewide Social Media Governance Council, contributing to the development and updates of statewide social media policies.• Collaborate closely with MSP personnel and worksites to foster community engagement initiatives throughout the state.
EDUCATION
Central Michigan University
Public Relations, Advertising, and Applied Communication
ABOUT BREANNA BALLINGER
Breanna Ballinger serves as a Communications Specialist for the Michigan State Police (MSP). In this role, Breanna manages statewide social media channels by creating social media strategies to enhance community engagement, promoting the MSP as a service organization and keeping the residents of Michigan informed. Breanna is responsible for external communications and works closely with MSP worksites and leadership to develop and maintain community relations. Breanna is an alumni of Central Michigan University and received her BA in Integrative Public Relations. Fire up Chips!
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