Breanne Luff

Director, Wireless Planning & Strategy @Bell

Toronto, ON, CA

Lead ad hoc, monthly, and annual long-range planning & budgeting exercises for Bell Wireless organization to gain alignment on business unit priorities from CEO and executive leadership team• Develop high-impact content for BCE external engagements, including RFPs, strategy sessions, Board of Directors presentations and OEM partnerships (Apple, Samsung, Google) • Analyze progress against Wireless P&L targets, leveraging performance insights to refine sales strategy and capitalize on growth opportunities / implement corrective actions to close gaps• Introduce new cross-functional collaboration methods to streamline planning processes and reducing cycle time for strategic initiatives and projects• Champion the integration and adoption of AI tools within the business unit by designing training programs, identifying and implementing use cases, and establishing reporting frameworks to accelerate digital transformation