Bree Oday

About Bree Oday

I\'m a digital analytics fanatic and MBA with two decades of experience in the retail industry. My favorite part of being in the digital analytics world is that I get to play detective every day. I love digging through data in order to find hidden treasures. It\'s no secret that there\'s no shortage of data in today\'s world, and I have a true passion for trying to make sense of it all. Beyond that, I am vehement about taking the problems I find through my analyses and implementing the right solutions to make our customers\' time with us the most enjoyable it can be. I do not consider a case closed until I see an uptick in our key performance metrics so that I can rest assured our customers are happy from start to finish.Specialties: A/B testing strategy & implementation, onsite tagging, data analysis, digital marketing, forecasting, vendor managementSoftwares: Adobe Analytics (formerly Omniture), Google Analytics, Tealium Tag Manager, Tealium Audience Stream, Monetate A/B testing software, Microsoft Office suite, Clicktale click maps, MicroStrategy BI tool

Experience

1. Marketing Analytics Manager

   Kroger

   Aug 2025 — Present · Cincinnati, OH, US

Education

• North Park University

  Master of Business Administration, Economics

  2010 — 2012

• University of Illinois System

  Bachelor of Science, Actuarial Science

  2004 — 2008

Skills

• Financial Analysis
• Online Marketing
• Data Analysis
• Omniture
• Social Media
• Microstrategy
• Microsoft Excel
• Strategy
• E-Commerce
• Pinterest
• Financial Reporting
• Forecasting
• Management
• Marketing
• Digital Marketing
• Twitter
• Direct Marketing
• Google Analytics
• Social Media Marketing
• Budgets
• Direct Mail
• Analytics
• Public Relations
• Marketing Strategy
• Web Analytics
• Marketing Communications
• Facebook
• Press Releases