Breanna L. Wilson

About Breanna L. Wilson

As a Social Media expert with a proven track record in Social Media Strategy + Management, Influencer Marketing, and Brand Strategy, I help companies amplify their digital presence and drive measurable results. I am currently a Social Media Strategist at PepsiCo, where I lead social media analytics and develop creative strategies for iconic brands like Flamin’ Hot and Jack Link’s. My primary goal is to align creative strategies with organizational priorities, delivering impactful brand narratives. Passionate about leveraging insights, cultural trends, and innovation, I aim to foster collaboration and amplify diverse perspectives within the team to drive sustained growth and brand relevance. At PepsiCo, I oversee social media strategies, manage creative concepting processes, and provide expertise on emerging platform trends. From leading the Flamin’ Hot University campaign to guiding community management, I focus on ensuring our strategies resonate with audiences while supporting annual brand objectives. My background also includes executing large-scale multicultural productions and aligning cross-functional teams to deliver inclusive and purpose-driven brand activations. With over 6 years of Marketing experience, I am always eager to learn more and search for opportunities to continue growing and building my expertise in this amazing career field!

Experience

1. Social Media Strategist & Creator

   PepsiCo

   Jul 2024 — Present · Plano, TX, US

   Spearheading social media strategy for Flamin’ Hot brand channels, achieving 102k in engagementsand 88M total impressions and driving community growth by 30% using trend-driven content strategies.• Directing end-to-end influencer campaigns with partners like Popular Pays and Postgame, driving a40% boost in brand + campaign awareness and 25% uptick in website traffic.o Reviewing influencer content and provided feedback to align to campaign specific targets andled routing influencer content through Brand, PR, Legal, and Communication partners forapprovals.• Enhancing team efficiency by integrating culture calendars and trend reporting, contributing tosignificant growth in community engagement and multiple real-time, trend focused contentopportunities.• Developing and managing social media strategy and roll-out plan for Flamin’ Hot University campaign,resulting in a 20% increase in campaign awareness.• Leveraging Sprinklr analytics to develop bi-monthly/annual performance reporting for brand partners aswell as researching information to maintain competitive advantage in the market.• Leading bi-monthly organic social creative concepting process with internal creative partners, whichincludes brainstorming and pitching concepts & ideas to brand clients.• Continuously sharpening subject matter expertise through industry relevant trainings and self-ledresearch of the latest social media trends, platform innovations, and best practices to help develop andevolve ongoing brand strategies.• Recommending new ideas and approaches in support of continuous improvement & innovation, to alignwith annual brand objectives/targets and organizational priorities.

Education

• University of Memphis

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

• Christian Brothers University

  Master of Business Administration (MBA), Business Administration and Management, General

Skills

• Marketing Research
• Outlook
• Microsoft Powerpoint
• Sports Management
• Management
• Brand Management
• Marketing Strategy
• Time Management
• Entrepreneurship
• Marketing
• Corporate Communications
• Data Analysis
• Public Speaking
• Data Entry
• Customer Satisfaction
• Market Research
• Advertising
• Customer Service
• Powerpoint
• Microsoft Excel
• Teamwork
• Online Marketing
• Microsoft Word
• Team Leadership
• Critical Thinking
• Account Management
• Microsoft Outlook
• Leadership
• Event Planning
• Marketing Communications
• Facebook
• Marketing Management
• Email Marketing
• Social Networking
• Social Media Marketing
• Press Releases
• Event Management
• Project Management
• Public Relations
• Media Relations