Breanna Jacobs

Conference Producer @Global Strategic Management Institute

My job as a Conference Production Lead at GSMI is to create case-study and education-driven conferences for marketing executives. I\'ve led successful event launches, leveraging research skills and a knack for understanding key market trends that translate into viable and profitable conference concepts. I build an atmosphere where leading marketers can share and exchange ideas on how emerging technologies and consumer trends are changing the way brands run their businesses. Researches, selects, recruits, and manages 250 speakers per year End-to-end conference manager that has produced over 70 live and virtual events ranging in attendee size of 50 to 500 people Generates over $1 million in revenue for GSMI annually Led the transition of the Social Media Strategies Summit in-person event series to a virtual portfolio in 2020 Collaborates with a cross-functional, international, remote team across marketing, sales, sponsorship, production, design, and development Emcee and host for both virtual and in-person events Oversees all marketing collateral (email, brochures, eBooks, sales enablement content) to support event marketing and promotional initiatives