Breanna Watson
Account Manager | Bacardi USA
- Role
- Account Manager at Bacardi
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Breanna Watson
Breanna is a dynamic sales and marketing professional with an unwavering commitment to…
Experience
Account Manager
Jun 2024 — Present · Washington, DC, US
Manage $1.5M territory encompassing Washington DC\'s top 60 high-profile accounts, executing data-informed strategies to maintain strategic relationship management and consistent client engagement * Negotiate and secure key client contracts and rate agreements, leveraging relationship-building skills and business acumen to expand account value and ensure mutually beneficial terms * Provide performance reporting, account health tracking, and depletion analysis to guide executive decision-making * Conduct in-depth market research and competitor analysis to identify consumer trends and untapped opportunities, enabling more strategic client programming and feedback follow-up * Maintain a calendar of activations and programming across accounts * Delivered 35% FY growth for a key product line by optimizing placement strategies and activating targeted programming * Pioneered a bespoke activation and 360-programming initiative that achieved measurable social media impressions and 85% depletion growth through combining event coordination, cross-functional collaboration, and client impact reporting
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