Breanna Griffen
- Role
- Digital Marketing Manager at Amarr
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Breanna Griffen
Some marketing initiatives generate impressions and clicks - others drive real growth…
Experience
Digital Marketing Manager
Feb 2021 — Present
Amarr is a division of ASSA ABLOY. Manage design and implementation of digital growth strategies through SEO, content creation, paid campaigns, social media strategies and effective automation platforms with inclusion of analytical review plans to increase market share. Manage and design consumer strategies using AEM and Marketo to support the buyers journey and drive sales conversion. Collaborate and oversee digital strategies of Amarr\'s (a Division of ASSA ABLOY) company website redesign and action plan for digital market share growth in the B2C space. Collaborate cross functionally with local and global Amarr and ASSA ABLOY departments to showcase successful digital marketing strategies and discuss future growth strategies. Spearhead digital growth strategies designed to increase brand awareness, automate lead programs, increase conversion rates & build relevant consumer database. Research and negotiate contracts with 3rd party creative and IT System Integration companies. Utilize yearly digital marketing budget to determine digital best practices to reach yearly KPI\'s and increase year over year growth.
Education
North Carolina State University
Bachelor of Science (B.S.), Business Administration and Management, Marketing, Spanish minor
Skills
- Operating Budgets
- Social Media
- Roi Management
- Highly Detail Oriented
- Published Author
- Budget Management
- Marketing Communications
- Multi Tasking
- Educational Technology
- Salesforce.com
- Multi-Channel Marketing
- Proprietary Product Development
- Customer Service
- Market Analysis
- Marketing
- Vendor Negotiations
- Leadership
- Sales Process
- Team Building
- Sales
- Project Management
- Sales Presentations
- Sales Management
- New Vendor Development
- Business Analysis
- Account Management
- Budget Monitoring
- Management
- Marketing Analytics
- Product Development
- Organization
- Proposal Writing
- Product Management
- Social Networking
- Strategic Planning
- Business Development
- Cross-Functional Team Leadership
- Marketing Strategy
- Instructional Technology
- Product Marketing
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