Breana Witherspoon

Retail Sales & Ecommerce Coordinator @Positec

Charlotte, NC, US

Leading best-in-class initiatives to promote the Worx, CAT and Rockwell OPE & power tool brands across countless.com spaces. Balancing consistency, accuracy and brand integrity, as aligned with platform-specific standards.• Enhance vendor’s Lowe’s Content Score from 70% to 91%, executing online product onboarding strategies and examining solutions to strengthen web portfolio amongst competitive market• Leverage product creation platforms – such as Rithum (formerly Channel Advisor), Syndigo, Lowe’s Item Data Intake and The Home Depot’s Item Data Management – adding more than 3K new items across the Walmart, Michaels, Lowe’s, The Home Depot, Best Buy and QVC.com spaces• Generate and submit weekly recaps to broader team, outlining sales progression• Perform VLOOKUPs to confirm item integrity and pricing are consistent from end-to-end product creation• Partner with cross-functional teams to define product assortments and white space opportunities

Winthrop University

Bachelor of Science - BS