Brea Beals

About Brea Beals

I’m a Senior Data Scientist who specializes in monetization and growth analytics — building predictive models, experimentation frameworks, and measurement strategies that optimize performance and drive multimillion-dollar impact.With a Master’s in Analytics from the University of Chicago and a background in pure mathematics and education, I bring technical depth and the ability to make complex analytics clear for any audience. I’ve led high-impact projects including dynamic ad bidding optimization, in-housing major acquisition channels, and replacing legacy decision systems with scalable ML solutions.My expertise spans predictive modeling, causal inference, A/B testing, pricing strategy, segmentation, and end-to-end analytics pipelines — always with a focus on translating data into actionable strategy.I thrive in environments where impactful machine learning meets real-world business constraints, and where translating between data science and decision-makers is critical. I\'m especially passionate about using data to create fairer, more transparent systems — whether in lending or the classroom.

Experience

1. Senior Data Scientist Head of Smb Direct Channel Analytics

   Enova International

   May 2024 — Present

Education

• Grand Valley State University

  Bachelor of Science (B.S.), Mathematics and Education

  2012 — 2015

• University of Chicago

  Master of Science - MS, Analytics

  2019 — 2021