Brendan Connors
Creative Director ➥ Strategic Planning & Execution | Branding | Audience Engagement | Digital Promotions
- Role
- Creative Director at B2 The Custom Content Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brendan Connors
I am a strategic creative director, visionary and leader of teams with nearly 20 years…
Experience
Creative Director
Feb 2018 — Present
Guide and lead creative team charged with devising and developing multi-platform media solutions for clients, including Sony Pictures and HGTV. Oversee client-facing interaction to gain a comprehensive understanding of client needs, serving as the face of the company. Conceptualize and implement branding ideas to propel client revenue. Manage budget and steer all aspects of copywriting, video shoots and UX, as well as developing aesthetics of web architecture. Train and mentor creative staff, including designers, artists, project managers, and writers to deliver high quality work that reflects client vision within budget and time constraints. Liaise between clients and project teams, and conduct research to remain abreast of industry trends. Establish and pitch strategies for creative TV, web, and social marketing campaigns to clients. Drive rebranding efforts for all types of media collateral, including websites. Delivered record social engagement numbers by designing and implementing Sony Pictures year end campaign. Quarterbacked comprehensive rebrand for CTAM that included formulating a strategic voice and brand language, as well as logo, web, print and digital collateral.
Education
University of South Carolina-Columbia
MA
State University of New York at New Paltz
BA
Skills
- New Media
- Commercials
- Broadcast Television
- Content Strategy
- Entertainment
- Art Direction
- Video Production
- Advertising
- Television
- Video
- Digital Media
- Broadcast
- Post Production
- Creative Direction
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