Brian Baron
VP Data & Analytics (DnA) at Electronic Arts
- Role
- VP Data & Analytics (Dna) at Electronic Arts (EA)
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Brian Baron
My background reflects a unique complement of digital strategy and analytic expertise that allows me to define activities that support strategic planning and revenue generating activities. Over my career, I have progressed into positions of increasing accountability, primarily attributed to my ability to distill the big picture into smaller, manageable parts and work collaboratively across functions to achieve productive outcomes. My time at Nike, Inc, has been challenging – one filled with the ability to explore new ideas. I\'ve leveraged innovation and technology, as well as critical and creative thinking to support effective digital commerce efforts. I have driven a culture of leveraging actionable insights to grow the business and have provided meaningful reports to optimize marketing efforts and merchandising decisions.Core Competencies Include the Following: Strategic Thought Leadership Stakeholder Engagement Digital Transformation Marketing Performance Channel Optimization Web & Data Analysis Business Intelligence Budget Management Customer Profile Revenue Growth Staff Leadership
Experience
VP Data & Analytics (Dna)
Jul 2021 — Present · San Francisco, CA, US
Education
UCLA
MBA, Finance
Morehouse College
Bachelor of Science (BS), Mathematics
Georgia Institute of Technology
MS, Mechanical Engineering
Skills
- Business Analytics
- Data Analysis
- Management
- Segmentation
- Competitive Analysis
- Business Analysis
- Leadership
- Business Intelligence
- Web Analytics
- Strategy
- Analytics
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