Brayden Cook

About Brayden Cook

Strategic finance leader operating at the intersection of capital, operations, and…

Experience

1. Associate

   Rework Capital

   Jun 2025 — Present · Sarasota, FL, US

   Support Managing Partner across financial, operational, and marketing functions through hands-on involvement in daily initiatives. Ensure preparedness of client account leads by managing timelines and deliverables. Drive process improvements to enhance firm-wide utilization.Provide leadership and direction to internal teams on behalf of the MP. Build and maintain complex 3-statement models, 13-week cash flows, rolling forecasts, and long-term planning tools. Translate business goals into financial strategies and scenario analyses to guide decision-making at the executive and board level.Evaluate investment decisions, ROI, unit economics, and expansion strategies. Prepare internal and external month-end financial reports aligned with client and firm objectives. Support capital raises by developing investor materials, managing data rooms, and analyzing cap tables.Lead financial due diligence for M&A, real estate, lease evaluations, and restructurings. Coordinate with attorneys, bankers, and advisors to align financial documentation with broader strategies. Review investment opportunities and provide recommendations to senior leadership.Act as a strategic finance partner to founders and executive teams, frequently serving as an embedded financial lead. Support business brokerage efforts by managing first-touch conversations and pipeline communications with potential acquirers.Facilitate finance meetings, coach internal teams, and promote alignment around key financial KPIs. Help integrate EOS and Six Sigma principles across client operations. Establish internal controls and processes that improve data quality and support better decision-making.

Education

• University of South Florida Muma College of Business

  Bachelor of Science - BS

  2018 — 2022