Brayan Luque
Senior Product Analyst @Kaufland e-commerce
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Analyst @Kaufland e-commerce
Senior Data Analyst | Marketing Technologies & Business IntelligenceFocused on driving data-driven decision-making to optimize marketing strategies, pricing models, and customer acquisition efforts- Led analytics projects to evaluate and enhance discounts and loyalty programs, delivering actionable insights that supported strategic marketing campaigns and financial planning- Developed a comprehensive sales funnel for top-performing sponsored ad search terms, utilizing Google Analytics and Google BigQuery to optimize ad performance and improve ROI on customer acquisition strategies- Collaborated with data engineering teams to design and implement a data offloading process for website strikeout price logic, enabling data-driven pricing decisions. Leveraged tools such as Airflow, GitLab, BigQuery, and MySQL to streamline data pipelines and ensure accuracy- Designed and executed A/B tests across multiple business initiatives, managing end-to-end processes including business case development, SMR checks, sample size calculations, significance analysis, and advanced causal inference techniques (e.g, Difference-in-Difference, Synthetic Control, Instrumental Variables) to measure impact and drive decision-making- Defined KPIs & OKRs and built business cases for new product initiatives- Conducted Web & App performance analysis and set up tracking requirements to improve user experience- Delivered ad-hoc analyses supporting product and marketing strategies.Key Tools & Technologies: Google Cloud Platform (GCP), SQL, Tableau, GitLab, Python, MySQL, Google Analytics, A/B Testing, Causal Inference, Data Visualization, ETL Processes
EDUCATION
University of Missouri-Columbia
Bachelor of Engineering - BE, Industrial Manufacturing and Systems Engineering
Federal University of the State of Rio de Janeiro
Bachelor of Engineering - BE, Industrial Engineering
SKILLS
ABOUT BRAYAN LUQUE
Senior Product Analyst | 10+ Years of ExperienceWith over 10 years of experience with product, data, and analytics across consumer goods, e-commerce, and tech industries, I specialize in transforming complex data into actionable insights that drive business growth. My expertise includes- Advanced Data Analysis: Proficient in SQL, BigQuery, and ETL processes, with a strong ability to design and optimize data pipelines for efficient decision-making- Data Visualization & Storytelling: Skilled in creating interactive dashboards and reports to communicate insights clearly- A/B Testing & Business Strategy: Proven track record in evaluating A/B tests, developing business cases, and delivering data-driven recommendations to optimize product performance and user experience.I hold a Bachelor’s degree in Industrial Engineering and continuously invest in my professional development through certifications and hands-on projects.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.