Navpreet Singh Brar
Entrepreneur, Media Strategist, Planner and Buyer
- Role
- Senior Media Planner at Essencemediacom
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Navpreet Singh Brar
The journey started with Social Theory, a startup built to help small businesses in…
Experience
Senior Media Planner
Dec 2023 — Present · Gurugram, IN
Spearheading the Brand and Media Strategy for VIVO iQOO in handset category, managing media planning, brand associations, overlooking PR campaigns, vendor negotiations and campaign execution - Strategized brand campaigns specifically focused to improve brand lift, achieving higher lift by by 25%- Successfully crafted campaign strategy and planning for 6 Product launches focusing on creating buzz around the device and generating the search volumes for devices- Garnered highest ever product searches for the launch surpassing the previous highest by 25%- Oversaw and optimized ₹10 crore quarterly budgets, driving strategic allocation and achieving targeted campaign KPIs- Collaborated with various partners to test industry first innovations resulting in nomination in Goa Fest’24- Partnered with creative and digital agencies to design and execute brand campaigns, meeting business objectives under tight deadlines- Created region specific strategies with in-depth audience research of the states ensuring targeted approach- Conducted in-depth competitor analyses to understand their campaign strategy while using that as a reference point for future campaigns
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