Arshdeep Brar

WORK HISTORY

EDUCATION

SKILLS

ABOUT ARSHDEEP BRAR

Experienced and results-driven Technical QA Lead with over 17 years in Software Quality Assurance, including more than a decade leading testing efforts in the Customer Experience (CX) domain with Genesys platforms. Proven ability to drive test strategy, lead automation initiatives, and mentor QA teams in fast-paced, complex enterprise environments.Leadership & Strategic Expertise: • Over 10 years working with Genesys technologies, leading QA efforts across voice, chat, and digital CX channels. • Successfully led QA teams and testing initiatives for enterprise clients across Telecom, Insurance, and Banking sectors. • Strong background in test strategy development, resource planning, risk-based testing, and stakeholder reporting.Test Automation & Tools Expertise: • Deep hands-on experience with Cypress, Protractor, Selenium, Playwright (Java), Cyara, HP UFT (QTP), JIRA, Confluence and HP ALM (QC). • Designed and implemented robust, scalable test automation frameworks (Hybrid, Data-Driven, Keyword-Driven) from scratch. • Delivered high-impact automation solutions for clients like British Telecom, AT & T, and Great-West Life.End-to-End Testing Lifecycle Management: • Skilled in managing the entire QA lifecycle—from requirements analysis and POC creation to automation rollout and test reporting. • Experienced in a broad range of testing types: Functional, Smoke, Regression, E2E, Integration, Cross-Browser/Platform, Performance, and UAT. • Strong SQL and backend validation skills for data integrity testing in web and client-server environments.CX Domain Excellence: • Extensive experience testing and validating omnichannel experiences using Genesys and Cyara. • In-depth understanding of customer journeys, IVR flows, routing strategies, and contact center assurance.Core Strengths: • Known for a collaborative leadership style, technical depth, and delivering high-quality results under tight timelines. • Passionate about driving quality through automation, process improvement, and mentoring teams. • Excellent communication skills and proven ability to work cross-functionally with developers, business analysts, and product owners.